Consumers search for a permanent germ-free tile solution

According to Consumer Research conducted to understand consumer’s reactions and expectations around Ceramic surfaces, Kastus® has learned that consumers are searching for a permanent germ-free solution to keep their family safe from harmful bacteria.


Hygiene has always been a priority in the kitchen and bathroom, whether in residential or commercial properties, but given that drug-resistant antimicrobial infections are hugely on the increase, consumers are now searching for an environmentally friendly, permanent, scientifically proven solution to keep surfaces germ-free.

The research survey which had 1000+ respondents, proved that the UK nation is calling for manufacturers to introduce an environmentally-friendly, long lasting solution that is safe to use on walls and floors, particularly in the kitchen and bathroom where warm and humid conditions help germs to survive and thrive.  On average the number of bacteria on a surface will double every 20 minutes unless a surface treatment like Kastus is used to inhibit bacteria growth.


Results from our new research[1] conducted in June 2019 revealed that 94% of respondents would choose to buy a tile with a germ-free protective coating, with 84% of those surveyed willing to pay extra for this type of tile. 


There here are a reported 33,000 deaths per year from superbugs such as MRSA, E.Coli, C.Diff with these numbers set to escalate by 2050, so it’s no surprise to learn that 71% of respondents stated they are worried about bacteria on tiled surfaces whether it’s a private or public space. Surfaces are prone to all types of bacteria with kitchen and bathroom floors particular culprits. The kitchen and bathroom are both home to bacteria caused by dirt brought in from outside as well as urine and faeces. Even flushing the toilet can cause airborne bacteria to land on all surfaces.


The area in front of the kitchen sink is one of the worst areas with traces of salmonella, the bacteria that causes food poisoning, present in some cases. Hospital floors have also been found to be one of the worst areas for bacteria with MRSA and C.Diff commonly found in recent studies.


John Browne, Kastus Founder and CEO of Kastus, said: “Surfaces are exposed to a range of different bacteria each day, some good, some bad. You can’t choose where or when you’ll encounter bacteria, but we are all very aware of the growing dangers with these superbugs and are taking steps to combat the harmful germs we’re exposed to.

“This research is highly relevant to those involved in the manufacturing of tiles, and has wide ranging impact across a number of different sectors. What the research has clearly shown is that there is a resounding demand for a permanent, scientifically proven solution that protects against the spread of infectious germs. Consumers are calling for manufacturers to deliver a surface that is kind to the environment but delivers very real health benefits, protecting their homes, work environment and public spaces.”

The Eco issue

In today’s eco conscious climate, consumers and designers are committed to creating greener kitchens and bathrooms, searching for Eco friendly alternatives yet over 74% of respondents still use antibacterial sprays to clean their kitchens and bathroom, with 44% using antibacterial wipes instead of reusable cloths. 

With rising concerns over landfill and plastic bottles and polyester wipes taking over 100 years to decompose, a more environmentally friendly solution has to be found to keep surfaces clean and germ-free, while avoiding a cost to the environment.


A game changing surface solution

Kastus is on a mission to create meaningful partnerships across the globe with its game changing surface solution. With applications ranging from kitchens and bathrooms through to roofs and pools, it’s a technology that can work anywhere including residential properties, housing developments, hospitals, hotels and leisure facilities.


A patented coating, Kastus® Ceramics is scientifically proven to eliminate up to 99% of harmful bacteria including MRSA, E.Coli and C.Diff, Kastus delivering germ-free protection for life across multiple formats from wall and floor tiles to sanitary ware to roof tiles and facades. A liquid solution applied during the manufacturing process prior to the tile entering the kiln, this coating is extremely cost efficient for manufacturers to add to their the production processes while delivering a whole host of added value benefits.  A hydrophilic surface, tiles are even easier to clean, reducing the need for chemicals, providing germ-free protection.


Incredibly durable, the ultra thin invisible Kastus® Ceramics coating will never affect the design aesthetic of a tile, and is completely unnoticeable to the eye. Technology is switched on constantly and activated through natural light, for a game changing solution that is always working throughout the lifetime of a product.


To find out more about how Kastus visit our Ceramics page here.




[1] Research conducted by Trend-Monitor in June 2019, with a representative sample of 1000 UK consumers

[2] Research conducted by Lancet Infectious Disease Journal

[3] Review of Antimicrobial Resistance commissioned by UK Prime Minister July 2014, performed by Jim O’Neill

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