Kastus® and Yorglass announce digital signage partnership.
The two companies share a joint objective to create a new standard of touchscreen devices with 24/7 germ-free protection.
Istanbul, Turkey, September 16, 2019 — Touchscreens and interactive digital displays are an essential part of modern life. When there are four times as many germs found on a self-service touchscreen than on a toilet seat, it’s no surprise that many consumers are concerned about engaging with shared surfaces and being exposed to infectious germs such as MRSA, E. coli and C. diff.
Kastus® is on a mission to tackle the growing issue of antimicrobial resistance with its game-changing surface solution. A patented coating that’s applied during the glass manufacturing process, Kastus Glass is scientifically proven to eliminate up to 99.99 percent of harmful bacteria, delivering germ-free protection to all glass and touchscreen surfaces – for life.
In a recent consumer survey commissioned by Kastus, over 70 percent of respondents stated they were worried about using public touchscreens. Of those surveyed, over 80% also stated they would actively seek out a business or establishment that offered a touchscreen with an invisible germ-free coating. These insights confirm the consumer desires and business opportunities that Yorglass will address with their new Kastus-enhanced glass.
“We at Kastus are very excited to partner with Yorglass as we step forward into Q4. This mutually beneficial opportunity will see a cross collaboration between Kastus’ innovative antimicrobial coating technologies and Yorglass’ forward thinking anti-glare and anti-reflective glass surfaces. Ultimately delivering a multi-benefit glass to the European market.”, said John Browne, Founder and Chief executive of Kastus, speaking of the new partnership.
Yorglass, an experienced and well-equipped solution partner of the glass industry, continues to create differences with its innovative products. With the investments made in 2017, Yorglass started to operate in digital signage industry and render services to the world’s leading digital signage producers with its double product group consisting of anti-glare and anti-reflective glasses.
Mr. Fabrizio Missich, Chief Commercial Officer of Yorglass, said about the cooperation with Kastus “With innovative and high quality solutions production technology suitable for international standards, Yorglass meets the digitalization demands for more efficient learning environments, fast and productive communication points and efficient marketing points in the best manner. Thanks to our cooperation with Kastus we will take our efforts on customer-oriented solutions one step further, with goals of maximum operational efficiency and sustainability focused on high quality products and services incorporating the latest available technology.”
 Dr Charles Gerba, University of Arizona.
 Research conducted by Trend-Monitor in June 2019, with a representative sample of 1000 UK consumers