Kastus® and Infinitas announce Partnership

Kastus and Infinitas announce touchscreen partnership

Kastus and Infinitas announce touchscreen partnership

India, december, 2019Touchscreens are an essential part of modern life. When there are four times as many germs found on a self-service touchscreen than on a toilet seat[1], it’s no surprise that many consumers are concerned about engaging with surfaces and being exposed to infectious germs such as MRSA, E. coli and C. diff.

Kastus® is on a mission to tackle the growing issue of antimicrobial resistance with its game-changing surface solution. A patented coating that’s applied during the glass manufacturing process, Kastus® Glass is scientifically proven to eliminate up to 99.99 percent of harmful bacteria, delivering germ-free protection to touchscreens and personal devices, such as tablets and smartphones — for life.

In a recent consumer survey commissioned by Kastus[2], over 70 percent of respondents stated they were worried about using public touchscreens. Bank ATMs caused the most concern among respondents, with doctor’s surgery and hospital check-in screens a close second. Fast food chain order screens, supermarket self-service tills and airport check-in kiosks were also identified as a concern. Of those surveyed, over 80% also stated they would actively seek out a business or establishment that offered a touchscreen with an invisible germ-free coating. These insights confirm the consumer desires and business opportunities that Infinitas will address with their new Kastus-enhanced screens.

“Kastus® as a business has always understood the importance of keeping our customers at the heart of everything we do. Our antimicrobial products are universally applicable for touchscreen businesses who also focus on caring for their customers. The partnership with Infinitas is an exciting move for Kastus, and will open the door to key markets across India, East Asia, Africa. Inifinitas’ exclusive partnership with NCR and with sister businesses across the Middle East is also fantastic for our growth” said John Browne, Founder and Chief Executive of Kastus®, speaking of the new partnership.
At Infinitas, we understand the importance of a uniquely differentiated product positioning. We believe that this innovative partnership with Kastus® will increase our brand and product equity. Not only tangible, but intangible cocreated assets will help us to make many more signature offerings. Using Kastus® antimicrobial coating will not only help us to enhance our product with high antimicrobial protection but it will send a message that we care deeply for our customers”.
Infinitas partnership icon
Ajay Joshi
CEO of Infinitas

 

[1] Dr Charles Gerba, University of Arizona.

[2] Research conducted by Trend-Monitor in June 2019, with a representative sample of 1000 UK consumers

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